Insights & Ideas
Tips, stories, and practical advice for small business owners navigating the web.
AI Didn't Change Everything, It Did Something Better
Six months after the AI panic peaked, the hype burned off right on schedule. What settled out is surprisingly good news for small business owners.
A Beautiful, Loud Dance
A weekend at the drift track turns into the clearest way to think about working with AI: the machine brings the horsepower, but you still pick the line.
Crossing the Uncanny Valley
Field notes from the workshop: the night our website builder climbed out of the uncanny valley and started making sites that look like a person actually cared.
A Hundred Small Annoyances, Quietly Disappearing
Nobody should have to pinch and zoom a PDF to read a menu. Here's why the small, boring part of AI is the part actually worth getting excited about.
Thirty Years of "This Changes Everything"
Every few years, something new is said to change everything — now it's AI. After thirty years building technology, here's why small business owners shouldn't panic.
Your Head Start Has a Shelf Life
Part two of two on AI, small business, and the work worth doing. The newcomers are sharp — here's what established owners need to do right now to stay ahead.
Out From Behind the Desk
Part one of two on AI, small business, and the work worth doing. The desk job is coming apart — and what's waiting on the other side is older and better than the cubicle ever was.
More posts coming
We're writing practical, jargon-free content for small business owners navigating growth, AI, and staying competitive.